FONTS

Wildbear uses two key typefaces to bring our story to life. Archivo is our primary font -  clean, versatile, and built for clarity. It’s used for body copy and most text applications.

Barlow Medium is our headline font, tall, bold and purposeful, ideal for titles, callouts, or large quotes. Both are available as Google Fonts and can be downloaded below.

OUR TONE

Creative confidence with a human connection. We speak with warmth, intelligence and purpose, creative but never cryptic, confident but never corporate for the sake of it. For broadcasters and clients, we sound like trusted partners. For storymakers, we sound like teammates. We keep it human. We keep it real. We keep moving forward. Because together our stories matter.

OUR NAME

WildBear is always written with both a capital 'W' and captial 'B'. (The only exception is when WILDBEAR is all in caps)

RED SLASH

Our signature red slash device accompanies headlines or key points that deserve focus. It anchors the title to the page and helps everything feel in our style, but like any strong accent, it should be used with restraint.

OUR COLOUR PALETTE

WildBear’s colour palette is designed for clarity and contrast. At its core, WildBear Red is our defining colour. It brings focus and energy to headlines, highlights, and key moments. Supporting it, a family of blues brings calm contrast, used sparingly across presentations and motion to create visual balance and depth.

WildBear’s colours should be used confidently, but always feel premium, cinematic, and human. Supporting the narrative and letting the story take the spotlight.

GOOGLE TEMPLATES

All WildBear templates are built in Google Workspace, making collaboration consistent across teams.

Each Google Docs and Google Slides template is pre-loaded with our fonts, colours, and styles. So every project looks and feels unmistakably WildBear from the first click. If you have any questions or help troubleshooting any of the templates please reach out.

OUR PHOTO GALLERY

Every image tells part of the story. Where setting, colours, textures and cinematography work together to define our voice. The right image doesn’t just support the story, it sets the tone, that's why Image selection is the most critical component to maintaining a premium feel. We will continue to add imagery to this folder. Feel free to add any behind the scenes imagery from any production you are working on. 

HUMAN  ELEMENT

Collaboration is our craft, the more we show people, working, creating, connecting, the more our stories come alive. Hands at work, faces in focus, moments of connection and resolve.